5 TOP TIPS FOR A TOPNOTCH BLURB
Your book’s blurb matters!
Once a book’s cover catches the browsing reader’s eye on Amazon.com, that person reads the blurb about the book. Then they either click to the book to buy it…or they move on to the next one on the page. You have a few sentences to sell your book or lose that reader to your competition.
A very few key elements will significantly increase your chances that the reader will take that crucial next step and click to the book’s buy page.
Reveal the type of story. If the readers aren’t sure whether it’s a mystery or a romantic comedy, you’ve lost ’em.
Introduce the main character. Readers want to know whose story this is!
Reveal the central conflict. Is the heroine going to solve a murder or pursue the handsome attorney?
Hook their curiosity! Will the bad guys win? Will the old girlfriend break up the romance? Make readers wonder!
Share a positive review. Readers like the assurance that someone thought this was a good book. This is why you want to send out those Advance Reader Copies and get early reviews of the book!
Here’s a real blurb lifted from a book on Amazon.com:
The sweet and touching story of two 30-somethings, both married, who are thrown together in a huge, strait-laced corporation and break all the rules by falling in love. Katie is as prim and proper as a nun. Jack is still a mischievous boy at heart. When he tries to make up for a gruff moment with a kooky joke, what follows will have you laughing, holding your breath, and feeling their anguish as they are torn between their love for each other and their love for their families. ”An outstanding read!” — Midwest Book Review.
Key Blurb Elements:
1. A sense of the type of story: sweet, humorous romance
2. A sense of main characters: Katie and Jack
3. The central conflict; obstructed office romance
4. The curiosity hook; does the romance succeed or not?
5. A positive review from a review site. Midwest Book Review
Let’s look at another;
Marcy is busy helping her customers make hand-crafted ornaments at her embroidery shop, the Seven-Year Stitch. But despite the yuletide bustle, when her friend Captain Moe asks for her help, she can’t refuse—especially when the favor is to play the elf to his Santa for sick children at a local hospital. Despite the ridiculous outfit, Marcy finds herself enjoying spreading cheer—until the hospital’s administrator is found murdered.
Although the deceased had plenty of people willing to fill her stocking with coal, evidence pins the crime on Moe. Now it’s up to Marcy, with the help of her police officer boyfriend, Ted and her Irish Wolfhound, Angus, to stitch together the clues to clear Moe’s name—before someone else winds up crossed off Santa’s list for good…
Key Blurb Elements:
1. A sense of the type of story: Cozy Mystery
2. A sense of main characters: Marcy and boyfriend Ted
3. The central conflict: Murder mystery — clearing the innocent
4. The curiosity hook: Do they prove Moe’s innocence and reveal the killer?
5. Review: None. This book has only 16 customer reviews; the author should have worked harder here. It would have been well worth it in terms of more buy-clicks to at least quote a positive reader review in the description.
In this day of social media and short, effective posts, you must sharpen your blurb skills or purchase a professionally written blurb. For more on how to increase the impact of your blurb, read Make Your Book Description Pop!
Bottom line: a good blurb matters!