Bullseye The Market
All bestsellers share five key elements. Okay, this does not apply to the ‘behemoth’ authors like Stephen King and Joan Rowling. They could publish their grocery list and make the NY Times Bestseller list.
Don’t we all wish…
But that is because these top selling authors have such a gigantic base of satisfied fans that they have to publish quite a few lousy books before that fan base will fall off. For the author who is just starting out, those key elements do apply.
The number one reason that a promoted book fails to flourish or plateaus is a failure to solidly satisfy readers.
Before you publish your book, take the time to make sure that your book has all thoese key elements.
Bestseller Bullseye Elements
- A strong first chapter — You need to hit the ground running and hook readers into the story!
- A clean, linear plot that suits the genre — Confused readers go read something else and readers in a particular genre expect a certain type of plot and ending.
- Lean strong prose — The wrong prose style for your genre and too many words for the level of action in a scene can really hurt you.
- Vivid characterization — Every character in your book needs to be realistic and memorable.
- Plot and character balance — a common beginner mistake is to fall in love with the main character and let the character become stronger than the story.
Some of these elements seem obvious, but not all writers really know what makes a strong first chapter, or what ‘plot and character balance’ means. It’s easy to blame promotion for mediocre or poor sales and go searching for the ‘magic bullet’ of promotion to market your book. But I have evaluated thousands of books that rank from the Amazon’s top ten sellers down to books that rank 300,000th in sales. Very rarely are poor sellers really good books that simply weren’t promoted well.
Usually, these poor sellers lack one or more of these key elements, and the more of those elements they lack, the fewer sales they have. You can give away a mediocre book to a lot of readers and earn yourself a relatively high category rank and a bunch of page reads on Kindle Unlimited, but to rise in paid sales or really sell a lot of page reads on KU, you must satisfy your readers so that they tell their friends about the great book they just read.
If you need some help deciding if your story meets these critical criteria, you can download my free pdf, The Bestseller Bullseye. It will walk you through each of those five elements so that you understand what works and what does not.
Too many books get published with a weakness that limits their sales — one that the author could easily have fixed. Don’t let that happen to you. Make sure that the book is ready to succeed with paying readers before you publish it!
Click here to sign up for your free pdf download The Bestseller Bullseye and make that book succeed!