MAKE YOUR BOOK DESCRIPTIONS POP!
Next to your cover, your book description engages readers and encourages them to buy your book.
Make it a strong hook that engages readers strongly. Using a few of your keywords in the description helps encourage the search algorithms to bring it up on a browsing reader’s screen. The more often your keywords are repeated, the more ‘visible’ they are to search engines. Don’t get carried away though — the hook value is more important than the appearance of keywords in your description. That said, I bet you can include at least one or two.
Give it visual impact.
A few simple html tags uploaded in your book description can make your book description stand out from others. You can create bold text, italic text, skip lines, add a line to divide the text, or add header text (which, itself, is more visible to search engines). Even if your description is already uploaded, you can edit it from your KDP or Create Space portal.
Take a look at this example on Amazon, and click the ‘read more’ link beneath the brief description. The author used a ‘bold’ tag to make some of the text stand out in bold face, he used a ‘horizontal rule’ tag to create the lines that separate the paragraphs from the poem in the middle of the description and used a break tag after each line in that poem to create its look. Paragraph breaks allowed him to spread the text out in separated blocks and create space between them.
A description without html additions will be a featureless block of text. If a reader is scanning a row of ‘suggested books’, this description will stand out from the descriptions of books whose authors did not use html tags to draw the reader’s eye. The description looks more professional, the reader’s eye is engaged, and the author is one step closer to a sale!
You can use basic html tags anyplace that the text will be displayed on a browser of any sort (including an ebook reader) although most website dashboards include the ability to add those font and style changes without resorting to html code.
Basic html Tags For Text Formatting
NOTE: BECAUSE HTML TAGS DO NOT SHOW ON THE WEBSITE PAGE, I HAVE REPLACED THE < IN EACH TAG WITH A [ AND THE > IS REPLACED BY A ] SO THAT YOU CAN SEE THE TAGS. YOU MUST USE THE < AND > TO ENCLOSE EACH OF THESE TAGS, NOT THE [ AND ]!
Header: [h1] to [h6] makes the text in between the tags a header, from large (h1) to small (h6).
Paragraph: [p] Inserts a paragraph break, the same as pressing Enter.
Break: [br] starts a new line but does not add that paragraph separation.
Center: [center] [/center] Everything in between these tags is centered.
Horizontal Rule [hr] Creates a solid line across the page.
Bold: [b][/b] Everything between the tags is in bold type.
Italic: [i] [/i] Everything between those tags is italicized.
Make Your Words Count
Even a small difference such as a more professional looking description can make the difference between a sale and a ‘pass’. These tags are easy to use and well worth a few minutes of your time when you enter the book’s description on your KDP dashboard.